Celine boutique in Paris

In contemporary stores, interior design is a persuasive messenger of the brand, speaking a language with a strong impact capable of attracting and guiding the consumer’s attention, of creating a series of expectations linked to the desire to discover and internalise a set of values linked to the brand. In this way also the retail space is transformed into a complex multifunctional container, into a destination for visitors who go there not only to purchase a product, but above all to adhere to an idea and to be protagonists of an exclusive experience.

This is the case in a recently built boutique of the French fashion house Celine, where the layout is characterised by claddings in Marmo Grigio Carnico and shelves and backs in Travertino Milano, with polished or patinated surface finishes; the stone materials, to be appreciated with sight and touch, have hues ranging from ash grey to charcoal, with plain or veined patterns.

The display walls of the Parisian store are marked by linear horizontal geometries, for an elegant concept based on the naturalness of a stone that dialogues with crystal, mirrors and wood, to create a luminous and minimal environment with strongly identifiable and attractive features.